Cosmetics Original Design Manufacturing
Cosmetics Original Design Manufacturing (ODM) is a business model in the beauty and personal care industry where a manufacturer designs, develops, and produces cosmetic products that other companies sell under their own brand name.
In simple terms:👉 The factory creates the product + you put your brand on it.
🧴 What is Cosmetics ODM?
In ODM, the manufacturer handles:
Product formulation (creams, serums, makeup, etc.)
Research & development
Packaging design options
Testing and compliance
Mass production
The brand owner usually:
Chooses a ready-made formula or product concept
Adds branding, logo, and marketing
Sells it as their own product line
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